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Fantasy football values are always evolving. Roles change, and new opportunities arise. It's vital to keep tabs on new trends and usage in order to make optimal fantasy football decisions. While I'm letting the data do the talking, there's naturally a lot of subjectivity here based on how I perceived players before (and after) this week's usage and news. Effectively, whose value am I higher on, lower on, or about the same on after what I saw in Week 7? (Stats via numberFire and NextGenStats unless otherwise noted.) Arizona Cardinals Stock Up: James Conner Stock Steady: Trey McBride, Marvin Harrison Stock Down: Kyler Murray This team has now scored 24 points or fewer in five straight games and 17 or fewer in four of their last five, leading to disappointing fantasy production. Kyler Murray has no more than 266 passing yards in a game this season and is averaging just 190.1 yards per game. He has elevated himself due to rushing, though: 46.4 yards per game with a 20.0% red zone rushing share