FanDuel's partnerships span across professional sports leagues, teams, talent relationships, media integration, market access agreements, tribal partnerships, and racing connections—all designed to deliver an authentic experience while advancing responsible gaming and supporting the communities we serve.
FanDuel collaborates with major sports leagues to enhance the customer experience through partnerships that provide authentic sports content and unique product offerings.These partnerships enable us to deliver a comprehensive, best-in-class betting experience that is thoughtfully connected to the live sports experience.
Through our league partnerships, we also work collaboratively to advance responsible gaming, uphold sports integrity, and support regulatory advancement and market expansion, helping to establish clear frameworks that benefit fans, leagues, and the broader sports ecosystem.
FanDuel also partners with professional sports teams across various sports to engage fans at the local and market level through team-specific rights and activations.
These partnerships enable localized, market-relevant experiences aligned with each team’s brand and fan community. Through our team partnerships, we also align on responsible gaming efforts and community impact initiatives that support fans, teams, and their local markets.
Our talent partnerships connect FanDuel with trusted voices in sports and entertainment who authentically engage with their communities about our platform. These brand ambassadors introduce FanDuel to their audience through genuine endorsements.
We look to build credibility by fostering relationships that resonate with fans, while our ambassadors generate engaging content that sparks conversations and builds community around the FanDuel brand.
FanDuel partners with leading media companies to embed our brand into relevant sports and entertainment platforms, reaching audiences where they're already engaged with the content they love. These weave FanDuel into the fabric of sports entertainment and the fan experience, connecting our brand with high-quality, trusted content. Through these partnerships, we drive brand awareness and customer engagement by becoming part of the natural sports media ecosystem.
Our market access partnerships enable FanDuel to operate Sportsbook and Online Casino in states across the country through alliances with established gaming entities, including casinos, racetracks, and professional sports organizations. These partners help us integrate into local communities and demonstrate our commitment to supporting each state's unique gaming landscape and economic development goals.
FanDuel's tribal partnerships represent a specialized subset of our market access strategy, allowing us to advance sports betting legislation in emerging markets while honoring tribal values. We are committed to protecting tribal sovereignty and safeguarding existing tribal gaming rights as we collaborate on market development. We support sustainable growth that benefits tribal communities and creates new opportunities in the evolving sports betting landscape.
FanDuel operates one of the most comprehensive horse racing platforms through partnerships with hundreds of racetracks and racing associations across North America. These collaborations extend beyond wagering rights to include official partnerships with marquee events like the Kentucky Derby at Churchill Downs, creating exclusive experiences that bring customers closer to racing's biggest moments. As committed stakeholders in the sport's future, we also partner with charities, including the Thoroughbred Aftercare Alliance and Permanently Disabled Jockeys Fund, to support the long-term sustainability of the racing community.
The new initiative follows a milestone year that saw responsible gaming tool usage reach the highest participation rate in FanDuel's history.
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